We're excited to announce the upcoming launch of our first product: Lumawake!
This is our quick guide to the launch, including an introduction to the product and how you can get early access and a discount.
What is Lumawake?
Lumawake is the only light therapy device designed to be used in the shower. It hangs from your shower head and emits 10,000 LUX broad spectrum light (no UV light), giving you your daily dose of morning sunshine!
These types of lights are also known as SAD lamps (seasonal affective disorder lamps) or bright light therapy lamps.
Note: This is different than red light therapy.
Why light therapy?
You've likely heard of Andrew Huberman and other health influencers talk about the importance of morning light as soon as you wake up.
Getting bright light in your eyes as soon as possible starts your circadian rhythm, boosts cortisol/alertness, and even helps you sleep better at night. Additionally, Andrew Huberman has pointed to evidence that morning light is critical to stave off depression!
But here's the thing: over 100 million Americans need to be up before sunrise! And in the winter, this number only increases. These people include healthcare workers, shift workers, gym goers, and parents alike.
The solution? Light therapy!
Light therapy is a long-standing and effective way to mimic the benefits of sunlight, even when you get up before the sun. Light therapy uses very bright, broad spectrum lights (10,000 LUX) to mimic the circadian cycling effects of the sun.
And you might think "Oh, I can just turn on the lights in my house. They're bright enough." Wrong! The lights in your home will only get you a max of 500 LUX (often much less), making it effectively useless in kickstarting your circadian rhythm.
Why the shower?
Like I mentioned, light therapy isn't a new thing. There are plenty of devices on the market that you can place on a table to get your dose of light.
But here's the thing: many people don't sit in one spot during their morning routine or at work. Their on their feet moving!
The solution? A light therapy device for the shower!
That way it's integrated into your morning routine without needing to give it a second thought of it throughout the day. You simply get your dose of sunlight to kickstart your day, and you're on your way.
When is it launching?
Developing a bright light that is waterproof, can be run by battery, and is affordable is a bigger engineering challenge than you might think!
As of April 2024, we are wrapping up our second prototype and will likely need to have at least one more prototype before selecting a manufacturer and going into production.
As such, our current target is to have the product available sometime in October of this year. That way, people can get ahold of it right as days start to get noticeably shorter and before the holiday season.
How do I stay informed and get the discount?
If you want to be the first to know of our launch and get a discount, start following us on Instagram and/or TikTok! Additionally, dm "AWAKE" so we can get you on our mailing list.
Your support is greatly appreciated and we are excited to get this product into your hands as soon as possible!